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 Broadband use and childrens education

Newyddion Broadband is having a marked impact on children's education in the UK by helping them make the most of the internet as a research tool.

According to a detailed survey of 50 UK families by the Future Foundation, two-thirds of children with broadband access are spending more time using the internet for academic purposes, including research and revision.

Mwy...More...


Over the three-month period of the study, the time children spent online for educational purposes increased by 19 per cent, while time spent on gaming and entertainment fell by 21 per cent.

Almost every child in the study (97 per cent), conducted on behalf of BT, used broadband internet connections to do their homework, and 58 per cent felt that their schoolwork would suffer without it.

Future Foundation chief executive Paul Flatters said in a statement: "We were surprised at the proportion of time that was dedicated to education by participants. "It certainly challenges traditional fears that children will primarily use the internet for entertainment.

"The research also demonstrated a widespread perception among 75 per cent of parents that their children's education has benefited from having access to broadband, and we predict that it will be an important driver in terms of the take up of this technology in the UK."

Emma Sanderson, a director at BT Broadband, added: "We expect education to be a primary reason for broadband uptake across UK families over the next 12 months."

According to the latest market data from agency NOP World, women account for the biggest force behind the surge in broadband internet usage.

Women currently make up 48 per cent of the online user population, up from 46 per cent six months ago.

The study also reported a total of 26.8 million internet users in Britain, accounting for 58 per cent of the population.

Around 12 per cent of surfers have changed ISP in the past six months, while 14 per cent expect to in the next six months, principally because users want broadband access.

The figures are from the latest NOP World Internet User Profile Survey, which has been tracking the population's online behaviour since 1995.

The study found that four out of 10 internet users now connect via broadband, representing a year-on-year growth rate of 105 per cent.

NOP World said that likely explanations include the decreasing prices of PCs, and the increasing popularity of digital cameras which prompt users to download and send images to friends.

Michael Beech, at NOP World, said in a statement: "The online and offline behaviour of broadband users is significantly different from the general population.

"We are seeing a knock-on impact through many off-line activities for broadband users, such as a decrease in TV viewing. This shift in behaviour has implications for marketing departments and their targeting strategies."

Sources- www.computing.co.uk,NOP,Futurefoundation



 
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